I needed to purchase some ibuprofen today. There is a Rite Aid in the same shopping center that I work in. So I decided to pop in there. I'll be honest, I usually shop at CVS or Walgreens (when I have to, I much prefer Target). But they're convenient. I went back to section with pain killers.. notice they have a 100c bottle of store brand ibuprofen for $6.47. Sounds reasonable, great. I go up to the register and she rings it up at the price of $7.47. I say "oh it said $6.47 on the price tag". She replies, in a rather dismissive tone, "oh, you probably don't have the 200 bonus points."
I literally did not know what she was talking about so I said "what do you mean? The price tag said $6.47." She goes back to check and confirms what she said "oh you have to build up 200 bonus points with your rewards card before you can get the discount". I'm getting peeved at this point. "So, you have an advertised price and then fine print on a price tag with some sneaky bonus points requirement." She confirms and asks if I still want to buy it. I say "fine" and check out.
But then I leave and feel more and more angry about it. It's like a bait and switch tactic. Oh, put something in the fine print and when the customer gets to the register hope they'll just go ahead and pay full price. Or just not notice. So I decided to take the ibuprofen back and get my money returned.
As a side note, the employees were carrying on a loud personal conversation the entire time I was being helped.. as well as when they were helping the customer in line before me. Not happy. I called customer service, but they didn't seem to care either. I guess I'll be heading to CVS or Walgreens next time. Although I have heard that they may have some similar tactics.. guess with price tags in the store you also have to read all the tiny little print on the bottom of the already-small tag. Maybe it's a customer_suck because I didn't read it.. but you know? I've literally never had this happen before. I'm only 26, but what happened to the good old days of sales prices and non sales prices and screw all this rewards BS?