they stated they were in a deal with American airlines and avis so that he could get deals when he traveled. they lured him there telling him that he had a chance to win a car.
it's paid off now and we pay fees monthly that rise every year with no reason why. if you try to sell it, forget it, it's like an albatross around your neck. And if you succeed in a sale, it will be for hundreds not the thousands you paid for it.
ETA: They also told him the timeshare would increase in value and of course that is not true either.
ETA2: For everyone who said that it was pretty common knowledge about this being a scam, i quite agree. I think my hubby was naive to think that this would be a great way to build up his equity without any solid proof. You're right, he did learn a very valuable and expensive lesson.